Needs

• need for classification to “make sense” of vast content archives
• need to get more people tagging
• Tagging can be seen as dull
  • Enthusiastically adopted by geeks, blank faces from average joe
  • Therefore creates a skewed, tech-savvy-biased taxonomy => distorted view
• Need to educate kids / young people
  • Familiarise with “good” web technology
  • Improve literacy?

Approach

Benefits

• For users - Educational
  • Gets kids / young people involved in technology
  • Gives them ownership of their perception
  • Drives them to participate rather than just consume
  • Teaches them to research, organise and classify
  • Reinforce good spelling!
    • Points for a word in dictionary? Points deducted for txt-speak?
• For BBC –
  • Usual tagging benefits – emergent taxonomy, etc
  • Can track “hot topics” amongst target user base
  • Can drive navigation along desired associative trails
    • treasure hunts etc?
    • bonus points for adding particular pre-defined tags?
    • Word games based on tags applied/used, etc?
  • Can tie-in with childrens / schools programs.
    • E.g. research topic X / start at this page and find answers to these questions…

Competition